Research on urban operation strategy from the perspective of business administraion -- a case study of y city in china

作者：Huang Weijie

院校：Graduate School of Business, University of the Visayas (Cebu City, 6000, Philippines)

摘要：Abstract: Since the reform and opening up in 1978, China has achieved rapid economic development, continuous improvement of urbanization level and continuous growth of urban scale. Under the impact of the outbreak of COVID-19 and the world economic crisis, China’s economic growth rate is also declining, and urban financial pressure and operation difficulties are becoming more and more serious, especially in the land finance model with Chinese characteristics. Because of the depression of the real estate industry, local governments can obtain financial revenue through land auction, but urban operation expenditure is constantly rising. Local governments are faced with great challenges in urban operation. Based on the perspective of business administration, this paper studies the optimization of land use planning, formulation of reasonable industrial development planning, and calculation of economic balance of urban operation in China’s Y City, and introduces efficient and refined operation concepts of enterprises into the government’s urban operation, so as to find new strategies for urban development of Y City. Hope to provide reference for sustainable urban development in China and even the world.

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Key words: urban operation;business administration perspective;land finance model;sustainable urban development

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Research on urban operation strategy from the perspective of business administraion -- a case study of y city in china

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