Research on the development of Chinese start-up catering enterprises

作者：Liu Jie

院校：Dr.Victorina H.Zosa University of the Visayas

摘要：Abstract: China’s catering market is large, and there is also a lot of research on Chinese catering enterprises, but many studies ignore the growth and development factors of start-up catering enterprises. This paper studies the start-up catering enterprises in China, based on the big data of catering over the years, and expounds on the problems and opportunities encountered in the development of start-up catering enterprises from three aspects of commercial real estate market, capitalmarket and product positioning.

关键词

Start-up catering enterprises;Commercial real estate;Capital market;Product positioning

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References

[1] 2021 China Catering Industry Report. China Chain Store& Franchise Association and China Renaissance Capital. 2021.

[2] 2021 Catering Industry Research Report. Asset Information Network&Qian Ji Industry Development Research Institution. 2021.

[3] Big data of China catering 2021. Meituan-Dianping. 2021.

[4] Big data of China catering 2020. Meituan-Dianping. 2020.

[5] China catering report 2019. Meituan-Dianping. 2029.

[6] China catering report 2018. Meituan-Dianping. 2018.

[7] China catering report 2017. Meituan-Dianping. 2017.

[8] 2021 China Population and Labor Issues Report. The Chinese Academy of Social Sciences. 2022.

[9] McDonald’s: Real estate model trap. NetEase Finance Network. 2010.

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Research on the development of Chinese start-up catering enterprises

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