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Research on Development Strategy of New Energy Automobile Company

作者:Yan Yuejun

院校:Graduate School of Business, University of the Visayas, Philippines

摘要:Since China has experienced the reform and opening up, the economic development speed increases gradually. The
automobile consumption gradually comes into sight of people, and automobile is deeply loved by the people. China’s reform
and opening up has further driven the development of China’s automobile industry. In recent years, the grim situation of global
energy and environment, especially the huge impact of the international financial crisis on the automobile industry, has pushed
countries around the world to speed up the strategic transformation of transportation energy, a new upsurge in the development
of new energy vehicles has been triggered. Based on the research on the development of New Energy Vehicle Company, this
paper analyzes the present situation of new energy vehicle market by collecting relevant data, and discusses the development
of new energy vehicle company at the present stage, some measures are put forward to promote the development of the new
energy automobile company and enhance the market competitiveness of its products, which provides some reference value for
other enterprises to exploit the market.

关键词

New Energy Vehicle; company development; strategy research

全文

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参考

References

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