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瑞幸茅台联名“酱香拿铁”的品牌商业设计研究

作者:许嘉玉

院校:苏州科技大学(江苏 苏州 215000)

摘要:本文介绍了酱香拿铁的品牌设计概述,包括品牌标志设计、包装设计以及营销推广物料设计。酱香拿铁作为瑞幸咖啡的特色产品,其品牌设计注重简洁、现代和高品质,通过标志设计、包装设计和营销推广物料的设计,传达了产品的独特性和品牌的定位,吸引消费者的目光,并建立了品牌的认可度和忠诚度。

关键词

酱香拿铁;品牌设计;包装设计;营销推广物料设计;瑞幸咖啡;品牌定位;用户忠诚度

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参考

参考文献
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