关键词

社交电商；跨境电商；市场份额；用户数量；用户参与度；商机；购物体验

全文

PDF

参考

[1] Zhang, B., Li, Y., & Wang, J. (2019). Social e-commerce development status, issues and countermeasures. Business Research, 2019(6), 9-13.

[2] Yang, M. (2018). Research on the development strategy of cross-border e-commerce (Doctoral dissertation). Shanghai Jiao Tong University.

[3] Obradovic, S., Miladinovic, I., & Lilien, G. L. (2018). Social commerce enablement across the globe: The integrated multichannel model. Journal of International Marketing, 26(3), 1-23.

[4] Sun, N., Duan, C., & Yang, J. (2021). How to enrich consumers’ interactivity stickiness in social e-commerce? Industrial Management & Data Systems, ahead-of-print(ahead-of-print).

[5] Kim, Y., Lee, E., & Ko, E. (2019). Exploring the formation mechanism of brand trust in social commerce: A perspective of information processing. Computers in Human Behavior, 92, 547-557.

[6] Huang, Z., & Benyoucef, M. (2013). From e-commerce to social-commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.

[7] Miguel, D., Boshoff, C., & Bendondo, A. (2019). Brand trust antecedents in social commerce: An integrated model. Journal of Retailing and Consumer Services, 51, 36-47.

[8] Zhang, K. Z., & Benyoucef, M. (2016). Consumer behavior in social commerce: A literature review. Decision Support Systems, 86, 95-108.