作者:徐弘益
院校:西安财经大学(陕西 西安 710100)
个性化营销;机器学习;顾客满意度;顾客忠诚度;预测建模;数据分析;营销策略;消费者行为;神经网络;假设检验;混合方法研究
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[8] Zhang, J., & Chen, L. (2018). Machine Learning in Marketing Analytics. Journal of Marketing Analytics,
6(2), 97-108.
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