摘要：摘要；在网络时代，体育活动的品牌推广在国内既有新的发展契机，也有新的发展趋势。SoLoMo是以社会化（社会化）、本地化（本地）、手机 OMobile）为核心的，结合国内体育活动的发展状况和发展机会，论述了在移动网络环境下，如何迎接中国体育活动的发展和发展的机会；根据“SoLoMo”的传播学特点，文章认为，在网络环境下，体育活动的宣传要顺应这一潮流，从而形成一个好的品牌形象，提高其品牌影响力，其具体途径有：发掘比赛的互动，做好准确传播；加强体育活动的联系，营造立体化的沟通；提高比赛的轻量级，并使游戏的碎片扩散最大化。
Abstract: In the Internet era, the brand promotion of sports activities in China has both new development opportunities and new development trends. SoLoMo is socialization (socialization),localization (local),mobile phone(Mobile)as the core,combined with the development status and development opportunities of domestic sportsactivities, discussed how to meet the development and development opportunities of sports activities inChina in the mobile network environment; According to the communication characteristics of "SoLoMo", the article believes that in the network environment, the publicity ofsports activities should conform to this trend, so as to form a good brand image and improve its brand influence,and its specific ways are: to explore the interaction of thegame and do a good job of accurate
communication; Strengthen the connection of sports activities and create three-dimensional communication; Increases the lightness of the game and maximizes the spread of the game's fragments.