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Innovative design analysis of visual communication based on digital technology

作者:Zhang Teng

院校:School of Art and Design,Wuhan University of Technology

摘要:The rapid development and popularization of digital technology has an increasing influence on the design industry.
Digital technology not only expands the designer’s expression and innovation space,but also improves the design efficiency
and quality.In the digital age,the innovative design of visual communication based on digital technology has become an
indispensable part of the design field.This paper will analyze the innovative design of visual communication based on digital
technology from three aspects:the influence of digital technology on designers,the application of digital technology in visual
communication innovative design,and the future development direction of digital technology in design.

关键词

digital technology; visual communication; innovation; design;application

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参考

Reference 

[1]Luo Shijian,Wang Yao,Zhong Fangxu,et al.Digital development and dissemination strategy for innovative design of translated cultural  genes[J].Journal of Zhejiang University(Humanities and Social Sciences edition),2023,53(01):5-18. 

[2]Zhang Yi.Communication and application of visual Design in news communication[J].News Research Guide,2022,13(07):133-135. 

[3]Jiang Zhili.Research on the Art and Design of Visual Communication in the New Media Era[J].Footwear process and design,2022,2 (06):  33-35.

[4]Thin stone.Analysis of visual communication design under the impact of new media art design[J].China New Communicatio ns,2021,23(19):104-105.

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