Research on the Inheritance and Innovation of Traditional Culture in the Context of National Tide—Taking LI-NING as an Example

作者：Liu Yanling

院校：University of the Visayas, Philippines

摘要：China Chic, as a combination of Chinese traditional culture and fashion trend, is becoming the focus of global attention. In this field, LI-NING, as a representative sports brand in China, plays an important role in the inheritance and innovation of traditional culture. Taking LI-NING as an example, this paper discusses the heritage and innovation of China Chic, and analyzes the specific embodiment of LI-NING brand in it, as well as the existing problems and countermeasure
suggestions. This research aims to deeply study the practical experience of LI-NING brand in the field of China Chic, and provide reference and inspiration for the inheritance and innovation of other enterprises.

关键词

China Chic; heritage; innovation; LI-NING

全文

PDF

参考

References
[1] Lin Bo. Exploration of new national trend brand construction based on cultural confidence [J]. Modern marketing.2019(3).
[2] Li Wenlu . Exploration of the path of design innovation and revitalization of old brands under the background of national tide revival [J] . Art Technology.2020,(023).
[3] Xu Yanfeng , Du Hengbo . Study on revitalization of old brands under the background of "national tide" [J] . Advertisement. 2020(006).
[4] Chen Xianyao . Brand Innovation and Development under the Rise of National Wave [J] . Chinese and Foreign Footwear . 2021(003).
[5] Tan Wei, Zhang Xionglin.Research on Brand Marketing Strategy of LI-NING Company [J]. Modern Marketing (Business Edition), 2019(04).
[6] Yang Guiju; Li Ya; Hou Limin; Qu Yang. How to maintain the "original flavor" of old brands--Research on brand inheritance and innovation of old brands based on brand authenticity management[J] . Journal of Marketing Science.2023.
[7] Pan Wenyi. Innovative Fusion Performance of Traditional Culture in National Tide Design[J] . New American Domain.2022.

上一个：Research on the Promotion of Corporate Social Responsibility

下一个：Guangzhou Home Furnishing Industry Customer Satisfaction Survey— Take IKEA Guangzhou Tianhe Store for example as needed

返回列表

用科学铸就未来，用阅读滋养人生

+65 6396 6190

英文期刊

Research on the Inheritance and Innovation of Traditional Culture in the Context of National Tide—Taking LI-NING as an Example

关键词

全文

参考

联系我们