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Guangzhou Home Furnishing Industry Customer Satisfaction Survey— Take IKEA Guangzhou Tianhe Store for example as needed

作者:Liu Yang

院校:University of the Visayas, Philippines;Guangzhou Institute of Science and Technology, China

摘要:This paper takes IKEA Guangzhou Tianhe Store as the research object, and collects data and information related to customer satisfaction in the home furnishing industry through questionnaires and other means. This paper uses SPSS19.0 software and EXCEL software to analyze and evaluate the customer satisfaction of home furnishing enterprises from four aspects, including products, shopping environment, employees and services, and to make suggestions to the relevant enterprises in the home furnishing industry.

关键词

Guangzhou; IKEA; Customer Satisfaction; Satisfaction Influencing Factors

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References
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