作者:Liu Hua
院校:University of the Visayas, Philippines;Guangzhou Institute of Science and Technology, China
new media; customer satisfaction; social media; data analysis
References
[1] Li Xiaoying, Yi Xiaoyu, Domestic Cosmetics Customer Satisfaction and New Media Marketing Strategy Suggestions [J], Chinese Market, 2023 (10).
[2] Bao Xin, Research on the relationship between the application of social media and customer satisfaction—Take China B2B foreign equipment manufacturer as an example [J], Donghua University, no. 06,2019.
[3] Li Jie, Liu Huiqiong, Zhang Chen, described the application of new media in improving enterprise customer satisfaction [J], Yunnan Science and Technology Management.,2015,28(01).
[4] Guo Zhiyu, Research on Mobile Internet Marketing Innovation of Kaifeng DH Hotel based on Customer Satisfaction [J], Chang'an University, No.06,2023.
[5] Zhang Xiaoyu, Re-examination and New Thinking on the Value of News utility in the New Media Era [J], Today Media, 2023,31 (09).
[6] Wang Sujie, analysis of enterprise marketing management under the background of new media [J], time-honored brand marketing.2023(17).
[7] Johnson, M.(2019).Content Marketing Strategies for Customer Engagement.Journal of Digital Marketing, 32(4), 213-228.
[8] Smith, J.(2021).The Impact of Social Media on Customer Satisfaction.Journal of Marketing Research, 45(2), 123-137.
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