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小红书；社交电商；用户生成内容；社交互动；用户黏性；口碑传播；个性化推荐；品牌合作

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参考

[1] Gao, Y., Luo, X., & Zhang, J. (2021). The Impact of User-Generated Content on Social E-commerce Platforms: A Qualitative Study of Xiaohongshu. Sustainability, 13(10), 5631.

[2] Wu, T., Rong, K., Ou, S., & Zhang, Y. (2020). Exploring the Driving Mechanism of User Stickiness in Social E-Commerce Platforms: A Case Study of Xiaohongshu. Information Systems Frontiers, 22(3), 705-720.

[3] Hong, S., Kim, W., & Sun, Y. (2020). User experience design features for community-based social commerce: A qualitative study of ‘Little Red Book’. Sustainability, 12(5), 1948.

[4] Ma, Y., & Zhou, M. (2020). Redefining Word of Mouth Marketing in Social Commerce——A Collective Case Study of Xiaohongshu. In International Conference on Cross-Cultural Design (pp. 212-222). Springer.