Carbon Trading and the Effect of Enhancing Corporate Brand Value - An Empirical Study Based on Project-Based and MarketBased Carbon Trading

作者：Sun Ruifeng

院校：Qingdao University of Technology, China

摘要：This study aims to comprehensively explore the impact of carbon trading on corporate brand value. Through empirical research on project-based and market-based carbon trading, it unveils the specific mechanisms through which these two trading approaches influence corporate sustainability and brand development. Against the backdrop of the growing global concern over climate change, businesses are increasingly facing pressing challenges related to social responsibility and sustainable operations. Employing a comprehensive mixed-methods research design, this study integrates quantitative and qualitative approaches, utilizing secondary data analysis, corporate case studies, and in-depth interviews to provide a thorough understanding of the mechanisms underlying the influence of carbon trading on corporate brands. The research outcomes not only offer practical significance and managerial insights but also provide profound theoretical guidance for business managers and decision-makers.

关键词

Carbon trading; corporate brand value; project-based carbon trading; market-based carbon trading; sustainable operations; social responsibility; climate change; environmental protection; mixed-methods research design; empirical research

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参考

[1] Creswell, J. W., & Creswell, J. D. (2017). *Research design: Qualitative, quantitative, and mixed methods approaches.* Sage publications.

[2] Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). *Qualitative data analysis: A methods sourcebook.* Sage Publications.

[3] Yin, R. K. (2018). *Case study research and applications: Design and methods.* Sage Publications.

[4] Smith, J. A. (2018). “Carbon Trading and Its Impact on Corporate Image: A Comprehensive Review.” *Journal of Sustainable Business,35*(2), 123-145.

[5] Zhang, L., & Wang, Q. (2020). “The Role of Carbon Trading in Enhancing Corporate Social Responsibility.” *EnvironmentalManagement, 45*(4), 567-584.

[6] Brown, M., & Jones, R. (2019). “Carbon Market Mechanisms and Their Influence on Company Branding.” *Journal of EnvironmentalEconomics and Policy, 28*(3), 301-320.

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Carbon Trading and the Effect of Enhancing Corporate Brand Value - An Empirical Study Based on Project-Based and MarketBased Carbon Trading

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