摘要：This study explores the application of new retail strategies based on the Private Domain Traffic Theory in cigarette retail terminals. With the continuous development of socio-economics and technology, the retail industry is undergoing profound changes. Through literature review and empirical research, this paper systematically analyzes the definition, characteristics, and application of private domain traffic in the retail domain. It delves into the correlation between private domain traffic theory and cigarette retail. Additionally, the study investigates the concepts and principles of new retail, the practical implementation of new retail in cigarette retail terminals, and the integration of private domain traffic with new retail strategies. The empirical research reveals the positive impact of new retail strategies on the performance of cigarette retail terminals, providing substantial experiential and theoretical guidance for retailers. Lastly, the paper summarizes the challenges faced by cigarette retail terminals and the opportunities brought about by the private domain traffic theory, offering strategic recommendations and countermeasures.