摘要：This study focuses on the integrated development of geographical indication agricultural products and tourism, with a specific case study of Fenjiu in Shanxi rovince. Through analyzing the attractiveness of geographical indication agricultural products to the tourism industry and the promoting role of the tourism industry on geographical indication agricultural products, a robust interactive relationship between the two has been revealed. The study identifies key factors influencing this integration, namely local policy support, agricultural product quality and safety, and tourism infrastructure construction. Additionally, the successful experience of Linfen Fenjiu Cultural Tourism Zone is presented through a case study. The paper concludes with a comprehensive discussion on challenges, opportunities, and recommendations.