Exploration of the Development of Fresh Agricultural Products O2O Community E-commerce in the Context of Rural Revitalization

作者：Xiong Limin

院校：Shaoxing University, China

摘要：With the implementation of the rural revitalization strategy, new development opportunities have emerged in the agricultural sector, with Agricultural Online-to-Offline (O2O) community e-commerce gaining significant attention as an emerging sales model. This paper comprehensively explores the current development status of agricultural O2O community e-commerce and its pivotal role in rural revitalization through literature review and case analysis. The study reveals that this model, by directly connecting agricultural producers and consumers through online platforms, enhances market efficiency and facilitates the entry of agricultural products into urban markets. However, challenges such as technological and infrastructure limitations, agricultural product quality and safety issues, and farmer participation persist.To address these challenges, the paper proposes a series of strategies and recommendations, including strengthening technological support and training, formulating policy guidance and regulation, and promoting collaborative models and development strategies. These recommendations aim to foster the sustainable development of agricultural O2O community e-commerce in the context of rural revitalization, providing a scientific basis for the formulation and implementation of relevant policies.

关键词

Agricultural O2O Community E-commerce; Rural Revitalization; Technological Support; Agricultural Product Quality and Safety; Farmer Participation; Policy Guidance; Collaborative Models; Sustainable Development

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参考

[1] Smith, A., & Jones, B. (2022). Agricultural E-commerce: Trends and Insights. Journal of Agricultural Economics, 36(2), 123-145.

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[3] Zhang, L., & Li, H. (2020). Technological Innovations in Agricultural O2O Supply Chain. Journal of Agricultural Science andTechnology, 18(3), 231-245.

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[5] Zhang, H., & Wu, W. (2019). The impact of e-commerce development on rural revitalization. Journal of Rural Studies, 68, 1-11.

[6] Chen, L., & Li, M. (2020). Exploring the dynamics of agricultural e-commerce development: A case study of China. International Journalof Information Management, 50, 23-36.

[7] Chen, J., & Li, M. (2023). Digital Transformation in Agriculture: A Case Study of O2O Platforms in Rural China. Journal of RuralStudies, 45, 112-128.

[8] National Development and Reform Commission. (2022). Rural Revitalization Strategy White Paper. Beijing: China Press.

[9] Wang, Y., et al. (2021). Empowering Rural Development Through O2O E-commerce: Lessons from Pilot Programs. International Journalof Agricultural Management, 15(2), 87-104.

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Exploration of the Development of Fresh Agricultural Products O2O Community E-commerce in the Context of Rural Revitalization

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