The Rise of Green Finance and ESG Investing: Challenges to Traditional Investment Strategies

作者：Lin Xu

院校：Qinghai University, China

摘要：The global landscape of e-commerce is rapidly evolving, with cross-border transactions becoming increasingly prevalent. This study examines the compliance challenges and risk management strategies that e-commerce platforms face in international markets. Through a comprehensive analysis, the research identifies key areas of concern, including legal and regulatory frameworks, tax compliance, intellectual property protection, and consumer protection. Successful strategies such as localization, technological adoption, and proactive compliance measures are explored, with case studies of leading e-commerce platforms like Alibaba and Amazon providing practical insights. The research concludes with policy recommendations and highlights the importance of adapting to emerging trends and technologies. The findings of this study are crucial for e-commerce platforms aiming to navigate the complexities of international trade successfully.

关键词

Cross-border e-commerce; Compliance challenges; Risk management strategies; Legal frameworks; Technological innovation; Consumer protection; Intellectual property; Mobile commerce; Social commerce; Data privacy; Emerging markets; Regulatory harmonization

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参考

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The Rise of Green Finance and ESG Investing: Challenges to Traditional Investment Strategies

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