The Role of Social Media in Political Elections and Its Impact on Media Corporate Strategy

作者：Chen Xuzhong

院校：Yunnan Minzu University, China

摘要：This paper examines the transformative impact of social media on political elections, analyzing its influence on voter behavior, the strategic shifts in media enterprises, and the challenges faced by policymakers. It explores the rise of social media as a critical platform for political discourse, its role in shaping public opinion, and the ethical and regulatory issues that have emerged. The paper also provides strategic recommendations for media enterprises to navigate the changing media landscape and for policymakers to ensure the democratic integrity of political elections in the digital age.

关键词

Social Media, Political Elections, Voter Behavior, Media Enterprise Strategy, Policymaker Challenges; Digital Discourse; Ethical Considerations; Regulatory Frameworks; Democracy

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[1] Praet, S., Guess, A., Tucker, J. A., Bonneau, R., & Nagler, J. (2021). What’s Not to Like? Facebook Page Likes Reveal Limited
Polarization in Lifestyle Preferences. Political Communication.
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[3] Pew Research Center. (n.d.). State of the News Media 2016.
[4] Pew Research Center. (n.d.). The Modern News Consumer: News attitudes and practices in the digital era.
[5] Pew Research Center. (n.d.). American Digital News Report.
[6] Beijing University China Center for Political Science. (n.d.). Social media era voter voting behavior research.
[7] The Paper. (n.d.). Top journal compilation | Political polarization in the United States platform likes.
[8] Ma, C., & Chen, Z. (2023). Research on the Relationship between Social Media Use and Social Interaction in College Students. Advances
in Psychology, 13(1), 352-359.

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The Role of Social Media in Political Elections and Its Impact on Media Corporate Strategy

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