您好,欢迎进入未来科学出版社官网!

用科学铸就未来,用阅读滋养人生

Use science to create the future, and use reading to nourish life

+65 6396 6190

客服服务时间:9:00-18:00

Societal Innovations by Multinational Corporations in Emerging Markets Amidst the COVID-19 Pandemic

作者:Tang Sai

院校:Liaoning Institute of Science and Technology, China

摘要:This research paper delves into the social innovation strategies adopted by multinational corporations (MNCs) in emerging markets during the COVID-19 pandemic. It provides a comprehensive analysis of the diverse and adaptive approaches these corporations have implemented to address immediate challenges and ensure long-term sustainability. The study underscores the significance of economic viability, environmental stewardship, and social equity in crafting innovation strategies that contribute to business resilience and societal well-being. By examining case studies, the paper reveals the transformative impact of social innovation on MNCs’ market positioning, consumer trust, and commitment to shared values. The research also highlights the pivotal role of policy environments and stakeholder engagement in fostering sustainable innovation. The findings suggest that MNCs which integrate agility, digital transformation, and collaborative partnerships into their strategies are better equipped to navigate crises and create shared value. The paper concludes with recommendations for MNCs and policymakers to enhance the sustainability and long-term impact of their innovation initiatives.

关键词

Social innovation; multinational corporations; emerging markets; COVID-19; sustainability; adaptability; stakeholder engagement; policy environment; shared value

全文

PDF

参考

References

[1] Dunning, J. H. (1988). The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions. Journal of International Business Studies, 19(1), 1-31.

[2] Kogut, B., & Singh, H. (1988). The Effect of National Culture on the Choice of Entry Mode. Journal of International Business Studies, 19(3), 411-432.

[3] Luo, Y., & Tung, R. L. (2007). International Expansion of Emerging Market Enterprises: A Springboard Perspective. Journal of International Business Studies, 38(4), 481-498.

[4] Phills, J. A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering Social Innovation. Stanford Social Innovation Review, 6(4), 34-43.

[5] West, J., & Bogers, M. (2014). Leveraging External Sources of Innovation: A Review of Research on Open Innovation. Journal of Product Innovation Management, 31(4), 814-831.

[6] Chesbrough, H., & Spohrer, J. (2006). A Research Manifesto for Services Science. Communications of the ACM, 49(7), 35-40.

[7] Sheffi, Y. (2020). The Supply Chain in the Era of the Coronavirus. MIT Sloan Management Review, 61(3), 42-50.

[8] Schwab, K. (2020). COVID-19: The Great Reset. World Economic Forum.

[9] Kiron, D., et al. (2020). COVID-19 and the Future of Business: A New Normal? MIT Sloan Management Review, 61(4), 1-6.

[10] Porter, M. E., & Kramer, M. R. (2006). Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92.

[11] Austin, J., Stevenson, H., & Wei-Skillern, J. (2006). Social and Commercial Entrepreneurship: Same, Different, or Both? Entrepreneurship: Theory & Practice, 30(1), 1-22.

+65 6396 6190

微信二维码