Research on Customer Satisfaction Survey of Education and Training Companies Based on Weighted Average —Data from Jungle Tiger Education

作者：Liu Yang

院校：Guangzhou Institute of Science and Technology

摘要：This paper takes Jungle Tiger Education Consulting Co., Ltd. as the research object, takes the factors affecting the customer satisfaction of the company as the investigation content, through reviewing the related literature, combining with the actual situation of the company, and analyzing the survey results by using the SPSS19 and EXCEl software to find an effective way to improve the customer satisfaction of the company. To provide valuable market information for the company to develop correct marketing strategies, and also to provide some useful inspiration and reference for the same industry.

关键词

Customer Satisfaction; Faculty Professionalism; Learning Outcomes

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参考

[1] J.D.Power:UtilityBrandAppealBigInfluenceonCustomerSatisfaction[J].ManufacturingClose-Up,2023,05(12):70-73.
[2] Chen Xiaoli. Research on the relationship between service quality, customer involvement and customer satisfaction [D]. Shanghai:East China University of Political Science and Law,2019.
[3] YYan Zhanghua et al. Research on customer satisfaction measurement and enhancement based on two-factor theory[J]. Computer Integrated Manufacturing Systems:2021,09:1-13.
[4] GomathiS.Customer Satisfaction Analysis of Panasonic LCDTV Based on An Empirical Study from Karakuru City[J].Journal of Global Economy,Business and Finance,2023,5(8).
[5] MarjetaR,BorutM.The Importance of Educational Service Quality for Customer Satisfaction and Organizational Reputation[J].Našegospodarstvo/Oureconomy,2023,69(2).

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Research on Customer Satisfaction Survey of Education and Training Companies Based on Weighted Average —Data from Jungle Tiger Education

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