关键词

人工智能；精准营销；消费者行为数据挖掘；策略优化

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参考

[1] Kotler, P., & Armstrong, G. (2006). Principles of marketing (11th ed.). Pearson Prentice Hall.

[2] Berry, M. J. A., & Linoff, G. S. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Wiley. 

[3] Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business Press. 

[4] Peppers, D., & Rogers, M. (1997). Enterprise one to one: Tools for competing in the interactive age. Doubleday. 

[5] Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60 (3), 50-68.