摘要：This research focuses on the rural e-commerce industrial clusters in Suichang, Zhejiang under the rural revitalization strategy. It comprehensively analyzes the current situation of rural e-commerce in Suichang, including its historical development process, main business models, and existing problems. Through in-depth exploration of the formation mechanism, it is found that resource endowment, policy support, market demand and innovation, as well as industrial chain cooperation all contribute to the cluster formation. Corresponding development paths and strategies are proposed, such as talent cultivation and introduction, logistics and infrastructure improvement, brand building and quality control, e-commerce model innovation and upgrading, and cooperation and exchange strengthening. Future research directions and prospects are also discussed, aiming to
provide theoretical and practical references for promoting the sustainable development of rural e-commerce industrial clusters and rural revitalization.