摘要：China's urbanization process is rapidly advancing, promoting the development of the home furnishing industry. However, China's home furnishing market is still highly competitive, and home furnishing enterprises must pay attention to market research and find out the needs of customers if they want to stay ahead. How to improve customer satisfaction has become the most concerned issue for home furnishing enterprises. This paper takes IKEA Guangzhou Tianhe store as the research object, and collects customer satisfaction related data and information through questionnaire survey and other ways. This paper uses SPSS19.0 software and EXCEL software to analyze and evaluate the customer satisfaction of home furnishing enterprises from four aspects, such as products, shopping environment, employees and services, and puts forward ideas for reference and reference to relevant enterprises in the home furnishing industry.