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Research and Development Strategies for the Filial Piety Culture Industry-Academia- Research Collaboration Base: A Case Study of Cultural Tourism Industry Development in Xiaoquan

作者:Dong Hansong

院校:Sichuan College of Architectural Technology, Deyang 61800, China

摘要:Relying on its rich cultural heritage of filial piety and virtue, natural historical resources, and the geographical advantage of being adjacent to Sanxingdui, Xiaquan Town has the potential to become a joint tourism and educational destination between Chengdu and Deyang. The Chengyu Twin City Economic Circle and the integration strategy of Chengdu, Deyang, Meishan, and Ziyang provide policy and regional collaboration opportunities, but resource fragmentation,
lagging infrastructure, and insufficient market recognition constrain development. Research indicates that through systematic planning (such as specialized cultural and tourism policies), product innovation ("filial piety+intangible cultural heritage+agrarian"diversified courses), and optimized cooperation mechanisms (government-school-enterprise-community collaboration), Xiaquan can transform from a "cultural resource hub" into a "highland for educational research." The synergy between "exploring ancient Shu culture + practicing filial piety" with Sanxingdui has already validated the feasibility of shared visitor flow and brand complementarity. In the future, it is necessary to deepen resource integration, upgrade infrastructure, and enhance brand marketing to create a benchmark for the integration of "culture + education + tourism," providing replicable experiences for town-level educational research.

关键词

Filial piety culture; Tourism study; Regional coordination

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参考

[1] Tao Xiaoming, Wang Kejun. Evaluation of Study Travel Service Capacity and Analysis of Obstacle Factors in Chongqing [J]. Journal of 
Sichuan Tourism University, 2024(2):62-66.
[2] Ma Bo and Wang Fangjiao. There must be a way to travel: The realization of the educational value of study Tours [J]. Tourism Journal, 
2022,37(11):3-5.
[3] Shen Hejiang, Li Xujiao, Zhang Xiaoyan, et al. Research on the Educational Value and Inheritance of Winter Olympic Heritage in 
Zhangjiakou [J]. Journal of Capital University of Physical Education and Sports, 2023, 35(04): 449-456+464.

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