摘要：【摘 要】：新媒体的兴起，为高校思政工作的开展开辟了广阔的空间，为高校思政课的交流与互动提供了一个很好的平台，丰富了学生的思想政治教育资源和教育手段，同时也给思政教育提出了许多挑战，包括：高校思政教育的环境越来越复杂；高校思政课的话语权和权威性受到削弱；教师的思想政治工作能力有待进一步提升。
Abstract:The rise of new media has opened up a broad space for ideological and political work in colleges and universities, provided a good platform for the communication and interaction of ideological and political courses, enriched the resources and means of ideological and political education, and posed many challenges to ideological and political education, including: the environment of ideological and political education is becoming more and more complex; the voice and authority of ideological and political courses in colleges and universities are weakened; the ideological and political work ability needs to be further improved.