摘要：搐要：洒着广告往往利田言语手段来建立各种语用认同，从而获得更大的市场份额，以洒着广告录影为基础、探讨了中国白酒品牌标识的动态选取和构建以及其动力学顺应。本文通过对酒的语篇和节奏特点的分析、得出了四种不同的语用认同：一种是为了市场而存在的，三种是通过朋友、专家和顾问来依赖于潜在的目标顾客。
Abstrac: Alcohol advertising often uses verbal means to establishvarious pragmatic identities, thereby gaining a larger market share. Based on alcohol advertising videos, the dynamic selection and construction of Chinese liquor brand identity and its dynamic adaptation are discussed. Through the analysis of the discourse and rhythmic characteristics of wine, this article draws onfour different pragmatic identities:one exists for the market, and the other relies on potentialtarget customers through friends, experts, and consultants.