Research on Influencing Factors of Job-hopping behavior of media workers in the post-epidemic era

作者：Wang Zhongwei

院校：Graduate School of Business, University of the Visayas

摘要：Based on the special period of the post-epidemic era, in order to explore the factors affecting the job-hopping
behavior of media personnel, this paper takes CCTV hosts as the typical representatives of media personnel, and conducts a
survey on the current situation of the job-hopping of CCTV hosts. According to the analysis of the investigation results, the
reasons leading to the job-hopping of media personnel can be summarized into two aspects: explicit factors and recessive
factors. Among them, explicit factors include salary and platform pressure, while implicit factors include platform resources
and communication environment.

关键词

The post-pandemic era; Media people; Job-hopping behavior

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References

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Research on Influencing Factors of Job-hopping behavior of media workers in the post-epidemic era

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