您好,欢迎进入未来科学出版社官网!

用科学铸就未来,用阅读滋养人生

Use science to create the future, and use reading to nourish life

+65 6396 6190

客服服务时间:9:00-18:00

Trend changes in the consumption structure of Chinese residents and market analysis of their marketing

作者:Fan Sihui

院校:Beijing Information Science and Technology University, China

摘要:This article summarizes research on the changing consumption structure in China, as well as comparative analysis of consumer behavior and consumption patterns in urban China. It also delves into the impact of urbanization on consumption structure and carbon emissions. Additionally, the article touches upon topics such as heterogeneous consumer behavior in the Chinese tea market, consumption patterns and consumer behavior in sustainable food supply chains, and motivations for electronic waste recycling. Finally, it mentions influencer marketing on social media and the marketing revolution of Xiaomi in the Chinese market. The research in this article is of significant importance for understanding consumer behavior in China and the sustainable development of the Chinese market.

关键词

Consumption structure changes; consumer behavior; consumption patterns; carbon emissions; heterogeneous consumers; sustainable food supply chains; electronic waste recycling; influencer marketing; Xiaomi; Chinese market; sustainable development

全文

PDF

参考

References
[1] Chen, P., & Xu, W. (2020). The driving forces of consumption structure change in China: From the perspective of inter-provincial categorical income analysis. Sustainability, 12(15), 6044.
[2] Jin, Y., & Wang, Y. (2020). Consumer behavior and consumption patterns in urban China: A comparison between 1997 and 2007. China Economic Journal, 13(1), 66-89.
[3] Yu, X., & Xiao, G. (2018). The impact of urbanization on consumption structure and carbon emissions in China. Sustainability, 10(8), 2764.
[4] Xie, X., & Zhao, X. (2019). One size doesn't fit all: Heterogeneous consumer behaviors in the Chinese tea market. Journal of Retailing and Consumer Services, 49, 21-30.
[5] McKnight, C., & Gray, B. (2019). Consumption patterns and consumer behaviors in China: Recent trends and implications for sustainable food supply chains. Asian Journal of Agriculture and Development, 16(2), 1-16.
[6] Zhang, Y., Chen, L., & Liu, Y. (2019). Toward environmental sustainability: Chinese consumers' motivations for electronic waste recycling. Journal of Cleaner Production, 240, 118200.
[7] Wu, L., & Li, E. Y. (2019). Influencer marketing on social media: A study of the use of product placement and appeal. Journal of Digital & Social Media Marketing, 7(1), 21-38.
[8] Su, N. (2017). Xiaomi, marketing revolution in China. ITM Web of Conferences, 11, 01028.
[9] Rahi, S. (2020). Cross-cultural marketing in an era of globalization. International Journal of Management and Applied Research, 7(3), 173-180.
[10] Pansari, A., & Kumar, V. (2017). Customer engagement: The construct, antecedents, and consequences. Journal of the Academy of Marketing Science, 45(3), 294-311.

+65 6396 6190

微信二维码